Casparius’s work with the Pamplin College of Business : 2019-Present
I am one of the two “content creators” responsible for running Pamplin’s four social media accounts: Facebook, LinkedIn, Instagram, and Twitter.
From VT PRISM : Content Creator
Content Creators are responsible for planning, generating, and posting strategic and creative social media content on behalf of their client/account. This includes bringing new ideas to the AM and developing content calendars based on the client’s brand voice, target audience, and upcoming campaigns. Another key task content creators must perform is communicating with analysts to set goals for reach, engagement,
My partner and I do just that as we work with the account managers to create and post content that is directly requested by the staff at the Pamplin College of Business.
In just over a year, all FOUR of Pamplin’s social media platforms have experienced the most followers, likes and engagement thus far.
